Brief

Our client is a multi-million-pound dental practice that offers only private dental services, cosmetic dental treatments, and advanced tooth replacement procedures.

Based in the West Midlands, they had a clear vision and were prepared to invest in their business to reach their goals.

Our brief was to improve their exposure to the local community whilst promoting their advanced dental treatments locally and further afield. We were tasked with updating the website and providing a system that ensured all enquiries were dealt with in a unified way.

Website

We added a sales-based CRM system to ensure every enquiry was dealt with according to industry guidelines. It ensured that every message from a potential patient was addressed and not missed while ensuring their medical privacy.

We also provided pre-written email replies, review reminders and instructions for staff members when required.

The website design was based on the precise plans provided by the client. This enabled us to provide the website they wanted with the functionality to allow their marketing team to update its content when needed.

In addition, we provided training and support to allow new staff to manage the website themselves.

Marketing

We also created a local advertising campaign targeting the client's demographic profile.

The Google Ads campaign generated hundreds of positive reviews and ensured that the practice ranked first on Google without incurring ongoing costs. This campaign was a prime reason for their explosive growth.

Summary

The new website, CRM system, and marketing campaign have succeeded. The practice has tripled the number of resident dentists, and the number of new patients joining the practice has risen from 20 per month to over 90.

By using these software elements as a combined tool, the practice has increased patient engagement whilst ensuring the best practice has been followed. All the dental staff have been given the tools to help convert new leads into patients and work more closely together as a cohesive team.

Testimonial

“Fortunately, I had a stroke of good luck and stumbled upon the services of Ian Francis and his team at an early stage. The results of working closely with Ian have been nothing short of astounding. I have seen my practice grow from 1 to 5 dentists, and our number of new monthly clients has grown from an average of 50 to 80 per month."

Key factors in this regard have been website management, search engine optimisation, and Google AdWords packages. The most important factor, though, in my opinion, has been the bespoke Contact Management Systems that have been implemented for us.

In short, I cannot recommend Ian and Tickety highly enough. My phenomenal practice growth is in no small part due to my work with them. It’s fascinating and fun, too!”

Contact Us

If you want to learn more about our solutions and how they can benefit your business, please use the link below to contact us. We'd love to get to know you better.

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