Digital Marketing Price Comparison
Digital Marketing Pricing
Although these estimates provide useful information, they will not narrow your precise expenditures. Several factors will influence the final price quote from a digital marketing agency.
Among these factors are the following:
Your budget
Your timeline
Your location
Your industry or market
Current marketing situation
How competitive is your market
Search engine ranking (if applicable)
And most importantly, your desire to succeed
The Size of Your Budget
How much should a company spend on digital marketing relative to their turnover?
Small business. 7-8%
Mid-sized business 10%
Enterprise business. 15%
It must be noted that many brands spend considerably more on marketing. McDonald’s, for example, spends 20% of its budget on advertising, understanding that this is needed to stay in the public’s minds.
Pricing by Payment Model
Monthly
The monthly digital marketing pricing model requires your company to pay a monthly fee to keep your service provider. You can expect this price plan when working with an online marketing company.
A monthly digital marketing plan for an SME typically costs £2,500 to £25,000 per month.
Hourly
Your company pays an hourly price to your service provider under the hourly marketing pricing model. Most consultants or freelancers will charge an hourly fee, while some agencies may charge an hourly rate for requests that fall outside the scope of your service agreement.
Hourly digital marketing prices often range from £50 to more than £500 per hour.
Project Based
To complete a task, such as creating and releasing a marketing campaign for a new service, your company will pay a fixed amount using the project-based pricing model. Project-based work can be done using either consultants or agencies.
Depending on complexity, digital marketing projects typically cost between £2,000 and £200,000.
Pricing by Marketing Service
Below are some of the most frequently sought-after marketing services. Please note that we have estimated these prices based on reputable providers with budgets that provide an economic reward.
Pay Per Click
Pay-per-click (PPC) advertising is another widely used form of internet advertising. PPC is all about getting your name out there on the web. In contrast to SEO, PPC uses sponsored adverts to boost search engine rankings.
Above the regular search results, you'll see a green-outlined box labelled "Ad." Pay-per-click (PPC) advertising is a viable alternative for many companies with limited budgets because you only pay when a user interacts with your ad.
Businesses may expect a return on investment (ROI) of £8 for every £1 spent on pay-per-click (PPC) advertising when using Google Ads. You can utilise that profit to expand your digital marketing or keep the wheels of business turning.
If your SME decides to invest, you should anticipate paying a minimum of £3,000 - £25,000 monthly for PPC (including the agency fee). We know from experience that low budgets will be eaten up and provide few rewards.
Content Marketing
Content marketing is an asset to any digital marketing plan, with a return on investment of 54% more leads than traditional marketing. Brand recognition, leads, and sales are all boosted by content marketing.
Content like tutorials, blog entries, and infographics are all fair game. While visual differences exist, the value provided to users is consistent across all content types.
It takes time, but it can triple the number of conversions your website generates.
That's why it's essential to factor the length of time you'll need web marketing services into your budget.
Successful content marketing requires consistent, high-quality content creation and ongoing tweaking. A one-time investment will not yield the desired effects.
Content marketing is a form of digital marketing, and the cost of this service will vary depending on the size of your company.
Small and medium-sized firms often spend between £1,000 and £20,000 monthly, whereas larger corporations typically spend more.
Social Media
Digital marketing strategies like social media promotion are on the rise. This service boosts your company's internet visibility, customer loyalty, and conversion rates, which can raise your bottom line.
Social media presents a massive chance for modern enterprises. With only 26% of businesses incorporating social media into their strategies, your organisation has a wide open door to promote its unique selling propositions.
Social media marketing benefits business-to-business (B2B) companies. LinkedIn accounts for 80% of all social media-generated B2B leads.
Social media marketing is a form of digital marketing that can cost anywhere from £500 per month to £20,000.
Email Marketing
Email marketing is among the oldest and most reliable digital marketing services. This solution also enhances conversions and revenue by increasing brand recognition and loyalty.
Because of this, the return on investment (ROI) for email marketing is £34 per £1 invested.
Email marketing's finest feature is its ability to work with other forms of digital promotion. For instance, you can leverage the films and material you produce for your email marketing campaign by investing in content and video promotion.
The monthly cost of email marketing might range from £500 to £10,000. Email design and the total number of emails sent each month are two other variables that might affect the price of email marketing.
SEO
Today, SEO services are essential for any company's digital marketing strategy. SEO is an overarching term for a suite of techniques to increase a website's position on a search engine's results page.
Although that may not seem like much compared to the close rate of traditional marketing, it's eight times higher.
When working with a digital marketing agency, the monthly search engine optimisation cost might range from £500 to £20,000.
Hourly charges for consultants can be anywhere from £80 to £500.
Website
Many companies neglect to include web design services when budgeting for digital marketing. However, your website will heavily impact the results of any online advertising campaign and can affect how users perceive you initially.
The return on investment (ROI) for creating or revamping a website is also substantial. For instance, the return on investment (ROI) for user experience (UX) testing is one hundred to one. One positive aspect of that figure?
About eighty-five per cent of shoppers would pay more if it meant a better overall experience.
Your website is the most important element of your marketing.
No matter how much you spend on advertising, if your website does not meet your prospects' needs, you will sell little. If, on the other hand, you have a great website that matches your prospects’ needs, a small advertising budget will do well.
A professional website with a thorough UX design costs between £5000 - £250,000.
Pricing for In-house Staff
Our guide is based on an average cost per employee taken from leading employment agencies. These employee costs do not include pensions, employers' taxation, sick leave, holidays, training, etc.
It also does not cover the cost of software, hardware and associated expenses for each employee.
Marketing Director - £108,500
Marketing Manager - £48,900
Marketing Assistant - £25,053
Pay-per-click Specialist - £35,046
Email marketing - £39,789
Social media specialist - £26,692
UX/UI Designer - £61,300
Website Designer/Developer - £49,940
Search engine optimisation (SEO) - £42,500
Copywriter - £42,055
Top 5 Benefits of Investing in Marketing
Your company is going to profit from digital marketing.
Cash flow is increased by digital marketing.
Digital marketing raises brand awareness.
Digital marketing enables you to increase your market share.
Digital marketing keeps your company competitive.
An Alternative Pricing Option
Propria offers a fixed pricing structure.
Unlike many agencies, we include many of the abovementioned disciplines in our plans within our fixed pricing, which helps budgeting.
We believe marketing requires a unified approach and an arsenal of skills. Review our services and prices for yourself
If you want to learn more about our solutions and how they can benefit your business, contact us using the link below. We'd love to get to know you better.
