We can all agree that we tend to ignore most unsolicited messages in our inboxes. And for a good reason, too, most are irrelevant and have used the shotgun approach.

Shotgun Approach

The shotgun approach is to get a list of emails, send out your message and hope for a response. If you get a 1% hit rate, then send 100 times your requirement. A simple yet very ineffective idea.

The Secret

Instead of the shotgun approach, send something of interest to a prospect, something of real value.

If I get a message from someone I do not know that interests me, I will engage just as quickly as I will hit the spam button if it's spam.

Dive Deeper

When I say "something of real value", I do not just mean a blanket message of general interest.

For example, don't just say, "do you need any SEO services, or I see you need some SEO work". Make it super-specific. "We specialise in SEO services for financial institutions and have been doing so for over 8 years".

I am sure you can see the difference, but this is only the first step; you should go deeper.

Even Deeper

How attractive is this?

Dear Bill

Is SEO good for you?

We are specialists in SEO for financial institutions such as (Their company name). We have created an interactive guide to enable financial organisations & companies to quickly see if SEO would help organically generate more leads and inquiries.

It's free, and the algorithm produces tailored results for your company.

(LINK)

I hope you find it helpful.

Results

The results are dramatic.

The average cold email open rate is 22%.

The average cold email engagement rate is 3%

Our open average rates are as follows;

Open rates 60% - 99%

Engagement rates 10%-22%

Summary

These numbers vary depending on the campaign and several other factors, but the difference is dramatic.

Email is still the most cost-effective marketing medium, but you must understand the best practices to make your campaigns succeed.

If you want to know more about how we can help you get to your perfect client, contact us today; we'd be happy to help.

If you want to learn more about our solutions and how they can benefit your business, contact us using the link below. We'd love to get to know you better.

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