Touchpoints Explained
Touchpoints are anything a prospect or client sees about your company or service.
Your touchpoints are;
Adverts
Messages
Brochures
Automation
Newsletters
Your website
White papers
Landing pages
leads magnets
Email signatures
Social Media Posts
Social Media Profile
Company Documents
And there are many more, but you get the idea.
Each touchpoint must;
Tell a story.
Showcase your brand.
Sync with all your other touchpoints.
Lead the viewer in the direction you want.
Provide the benefits the viewer is looking for.
Your touchpoints represent your brand.
So how do they work?
Bill views an article you wrote on LinkedIn. That is the first touchpoint.
Touchpoint 2 is when Bill looks at your profile.
Touchpoint 3 is when he looks at your website.
Touchpoint 4 Bill may also look at some of your blogs or articles.
Bill forms an image of your company and the services you may offer as he reviews your touchpoints.
Creating these touchpoints to work together to tell your story can instil trust in your brand.
Bill will be a warm lead when he calls you because he has built confidence via his interactions with your touchpoints.
Random touchpoints that are uncoordinated and off-brand have the opposite effect. They sow confusion.
If you want to learn more about our solutions and how they can benefit your business, contact us using the link below. We'd love to get to know you better.