Changing times

How many of us can remember life before smartphones? When they first came to the market, I remember thinking, "How can you surf the net on the phone?!" Today, it is the norm.

The way we use phones, tablets and computers has changed drastically over recent years and is set to change on what seems to be a daily basis.

Need to adopt

When advertising, creating content, and building a website, it is essential to determine how prospects engage with your content and adverts. On average, 63% of viewers will do so on mobile devices.

With that in mind, you need to offer your content in a way that works well for all devices. So, what does this mean in practice?

Best Practice

Let's take a webpage as an example. Your text copy needs to be short, concise and to the point. If you have long paragraphs or pages of text, your viewers will skim over this to images or bullet points. They will click away if they cannot find what they are looking for quickly.

Here is an easy challenge that should help make the point;

Click these websites to see how easy they are to understand.

1. Typeform

2. Swan io

3. Stack Skills

4. Propria

Now that you know this element, surf the web on your mobile and ask yourself which pages you interact with the most.

Summary

Websites should be easy to use and understand; the less you say, the more you will sell.

Complex articles should be left to blogs for those who want to read.

If you want to learn more about our solutions and how they can benefit your business, contact us using the link below. We'd love to get to know you better.

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