Evergreen Campaigns
What is an Evergreen Campaign?
An evergreen marketing campaign is a campaign that requires no advertising. Once created, it attracts prospects and then engages with them automatically.
Where would you use these?
Evergreen campaigns start with a URL (web address). So you can add an Evergreen Campaign anywhere to display a URL.
Examples of this are;
Your website
Articles on social media
Newsletters
How to guides
Video
Whitepapers
Lead Magnets
Email campaigns
Email signatures
Blogs
Articles
Key Benefits
There are several reasons why organic campaigns are so powerful.
Firstly, they run non-stop. 24 hours a day, with no time off for holidays or breaks. So once they are started, they will run and run until you turn them off.
Secondly, they are automated. So, it requires little or no administration. We would recommend keeping them fresh, but once they hit the sweet spot, they will keep generating leads for you.
When you think about it, they also qualify as prospects. After all, a prospect will not look at your campaign unless it interests them.
After the prospect has completed a Propria Campaign, you will have the information you need to offer the perfect follow-up. That could be a proposal, more information, or to book a call.
If you want to learn more about our solutions and how they can benefit your business, contact us using the link below. We'd love to get to know you better.
