Tourist Infoirmation Website Case Study

The Brief

Our client has several business interests in an island holiday destination and is successful in its own right. However, to expand their business, they needed to develop new markets.

The brief was to create a mobile-optimised website that would be advertised to all visitors to the Island. The website would provide all the information for any visitor's needs, including hospital locations, doctors' numbers, transport details, and other amenities. It would also include additional information, which would be displayed on the website on a paid-for basis.

The Website

The website would be displayed like an app so that no downloading would be required. The paid and unpaid information would be updated daily from the company's office in the UK. Analytical information would also be gathered from the users' activities to allow the clients to show the website ROI to their clients.

Its critical functionality includes Google mapping and routing, messaging, geo-targeting, push notification, and booking management software.

Client Websites

Many island companies did not have websites, so an additional provision was added to enable the client to sell websites to the Island, which could be added to the main site as links.

This web builder package would be wholly controlled and managed by the client.

Graphic Design

Proving unlimited graphic design enabled the client to create all the graphics and design for the entire project, not just the content for the websites created.

Summary

The website enabled the client to expand their business while remaining in their area of expertise, using only the software.

Subscription revenues from this project are estimated at circa 500k euros annually, and with low development costs, the client is also looking at developing this business model for other locations globally.

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