Propria has worked with many start-up projects, from new website builds to new SaaS platforms. Some have been very successful and others not, but they enabled us to develop much experience in this arena.

One of the critical failures of truly great projects is perfection and waiting to get it before launch.

Let me explain.

Many years ago, one company came up with the idea of a low-energy light bulb that was both low energy and produced the same amount of lumens.

You will never have heard of them because they never got to launch.

They created a prototype but then saw how it could be improved and made better.

They then created a new prototype, but it would be even better if we did this! And so on.

They kept doing this for so long that Phillips launched their low-energy product one day, which killed them.

It is better to get it out in the marketplace than wait for perfection.

Advertising

It is also true for advertising, websites, and business in general. If you wait for every word to be correct, the image to be perfect, and the function to be spot on, you will miss out on all the opportunities that come while you "fettle" everything.

Your business should get it out there, then update and change things as you grow.

Remember, Google loves change! The more you update and change things, the better. Truthfully, it is also worth remembering that it will never be perfect. Your product and services and your client's expectations will change, and you need to change with them.

If you want to learn more about our solutions and how they can benefit your business, contact us using the link below. We'd love to get to know you better.

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