Recruitment Case Study

Our client is a very successful recruitment agency that specialises in niche recruitment. As it expanded, it continually sought innovation to help it grow and provide better service to its clients.

 

The Brief

Our brief was to develop a new medium that would allow them to showcase opportunities in an easy-to-view way yet protect all parties' confidentiality. This would enable them to advertise more jobs and process more applications than their current capacity without scaling up the staffing levels.

 

Solution

We used the client's spreadsheets as a starting point to build a bespoke Website. This ensured we kept all their current data and displayed everything in a recognisable format. We added additional client services, such as automated messaging and email integration, to enable contemporaneous client reporting.

To enable the client to showcase more positions and potential clients, we started rebuilding the website to allow easy access and seamless integration with the CRM.

A wireframe ensured the client could see the automated recruitment process before the build and allowed us to discuss the solution.

The website allowed companies and individuals to search for new staff or jobs without direct contact with the client. It also created a more extensive database of prospects actively seeking staff or a new role without any sales pressure.

They enabled their clients to manage a significant part of their search themselves, giving them greater freedom to look without a feeling of sales pressure.

This gave prospects greater confidence to look for work or staff and increased website traffic.

 

The Summary

Enabling this freedom of search rewarded the client with "warm leads" rather than requests for appropriate matches.

Their team processed more positions with more confidence, and this method of searching became more desirable than registering with various agencies.



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