We can all agree that we all tend to ignore most unsolicited messages hitting our inbox. And for a good reason, too, most are irrelevant and have used the shotgun approach.

A successful marketing strategy requires focusing on prospects likely to be interested in your products or services

An organic marketing campaign is a campaign that requires no advertising. Once created, it attracts prospects and then engages with them automatically.

How many of us can remember life before smartphones? When they first came to the market, I remember thinking, "How can you surf the net on the phone?!" Today it is the norm.

On the 1st of June 2022, we will have closed our Facebook and Twitter accounts.

If you have ever thought about starting an email marketing campaign, one of the first questions that come to mind is, who can I send it to?